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I've been very impressed with USA's lead up to the start of this season of 4400 (Jun 17th). I've been getting a steady stream of SMS messages since signing up for them at the end of last year. They have also launched an aggressive online video, blog, website campaign (which at times has been more interesting to follow then the real news). The focus is around these sites:

Then there are the YouTube videos (which are linked from the above sites).

Tags: 4400

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