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Survey

Over the past couple of years I've found Details to be a good magazine for various articles related to men's issues. The writing is mostly short pieces but well written and not very fluffy. Overall the magazine tends to speak to a different target audience then myself, especially when it comes to clothes and materialism. While I have spent money on a couple of nice pieces of clothing, the $300 jeans and $125 shirts routinely advertised and reviewed are just crazy amounts to be spending on clothes (IMHO).

I recently got an email asking to participate in a survey they are running. Most of the questions in the survey definitely speak to the intended target audience. This one in particular stood out:

At a glance, you measure a man's success MOST by his:
_ Car
_ Home
_ Clothes
_ Watch
_ Footwear
_ Date

Tags: consumerism details survey

Posted by Daniel Rinehart on April 30, 2006 11:00 PM |

Comments

I've noticed the same thing in women's magazines. All the clothes advertised are crazy expensive. And even the 'bargain' clothes cost something like $68 for an iPod case or $150 for a shirt. By what do you measure a man's success?

Posted by: Lis | May 1, 2006 7:41 AM

If you put ads in a magazine like that, somebody is going to buy the stuff no matter what the cost. On the other hand, I think it benefits both the seller and reader even if a purchase isn't made. The seller is trying to create familiarity in the customer and show off its unique style. If you look at, for example, wedding magazines (Karen is fond of reading them), you'll see ads for a lot of rings that are just completely over-the-top and that nobody in their right mind would buy. But if a neat design gets you looking at a vendor's web site, then the advertisement has done what it was intended to do. The reader also benefits by seeing what is "in", and he can then go and buy similar styles at less expensive stores.

Posted by: Dave | May 1, 2006 11:37 PM