Daniel R.

Rough Draft Notes

Kevin Lynch is giving the keynote.

Connect. Discover. Inspire.

MAX around the world. MAX the dog is in the AIR park.

Adobe Developer Connection is launching.

Connect beyond the conference with Intronetworks.

25th year anniversary of Adobe. Going to keep staying on the leading edge. Pushing technology forward.

Shantanu Narayen. Best attended MAX ever. Time is right for brand new type of application. Combine power of desktop with interactivity of the web. How to engage customers, need to keep them front and center.

5 rules for experiences.

1. Content is king: interface can be barrier to getting at content. Think about content first.


2. Make it personal: one size doesn't fit all. What the user wants when they want it. N70 news demo contrasted with 17 year old MMS and entertainment focus


3. Less is (still) more. Focus on a few things and do them really well. Premier Express video editing experience demo. Simple Drag and drop experience to create timeline, add borders, captions, and edit clip length.


4. Movement has meaning. Actions meets expectations of user. Adobe Media Player, using glide UI transitions to help the user know what is going on.


5. Create an experience not a UI. California Tour ride site as an integrated experience example.

Take quality of digital experience to a whole new level. The Internet, Remixed.

Kevin is back:

Video:

70% of video on web is Flash. H.264 is becoming widely adopted, now in Flash player. Yahoo video: view HD content with custom UI without re-encoding. Plan to playback support iwht Adobe products. Up to 1080p, full csreen hardwrae acceleration. 480p versus 720p video comparison at full screen. Halo 3 Great job of Microsoft using Flash on their website.

Adobe Media Player: Bring in video, streaming or download. Catalog of video feeds. CBS, PBS, and long-tail content. Associate Ads with content or free stuff. Pre/post, on top, and overlay ads. Available on labs today.

FlashLite 3.0 will be available on Nokia soon. Video being brought to mobile phone. Nokia N95 with video demonstration, same CSI clip. Flash Media Server delivering video.

Websites:

United Way example being improved with Cold Fusion and Dreamweaver, presented by Ben Forta and Scott Fegette. Cold Fusion 8 is out, Dreamweaver CS3. What features could be added. Custom experience based on combining form data with custom generated PDF based on data entered. Dreamweaver CS3 Spry 1.0.6 available on labs. Using accordion framework. Apply source code formatting in CSS file. ColdFusion ships with LifeCycle Data Services. Capture bitmap data send it to the server, save as a JPG and then AJAX to include it on the page.

Applications:

Scrapblog built with Flex. Get desktop applications connected with AIR.

Giving an overview of AIR is Ed Rowe. Custom Manager by Nitobi. Sales representative to use in the field and integrates with Salesforce.com. Putting rich experience on more than one application. Dragging VCard from desktop and loading into desktop application that is syncing up to website. Beat 2 of AIR, Beta 2 of Flex 2, Dreamweaver AIR Extension, and Flash Authoring AIR Extension are now all available on Labs.

300,000 downloads of AIR runtime and 100,000 downloads of SDK. Flex is now free, best way to build RIAs.

Flex Team Heidi Willimas is talking about developer features. 4 new features.

1. Profiler
2. Language Intelligence
3. Advanced Data Visualization
4. Flex Framework Caching

Giving profiler demonstration. Jump from report to method. Refactoring of method name. Lots of styling with advanced data grid. Drag select and drill down information. Multiple column sorting.

Kevin is talking about AIR Developer Derby. Five winners.
Spaz.AIR, Ora Time Tracker, Agile Agenda, SearchCoders, Digimix. Agile Agenda is overall winner. Demonstration of application.

eBay launching their AIR application today. Bob and Cary from Disney and Frog are showing their application online. Travel agent application that is outside clutter of email and Disney branded. Frog Design was doing design work. Store offers locally. Customer management list. Drag and drop selected text from PDF. Created PDF right from application.

Tweetair (sp?) (Twitter application), Snippage (make your own desktop widgets by clipping websites), Pronto! (Calendar application with Google analytics integration), Paypal (Transaction history, charts of history, showing drag and drop between AIR applications), SAP Briefing book (Synchronizing data, charting against dragged in Excel data), Digimix (Audio editing, save as WAV to disk), Pownce (Social networking application), Nick.com (puzzle, tied into web site), AOL Top 100 Videos App (Video browsing and viewing), Buzzword (Flex word processor, desktop AIR and online, documents optionally saved online, Microsoft DOC import) Adobe has acquired Buzzword company, Anthropologie (Cross media experience, print catalog, email, website, and desktop application, search by color, personalized note experience, build by Allurent),.

MTV and Adobe AIR Challenge.

Announced Facebook chat application using their API and build on AIR being worked called WaveIM (sp?)

Astro Flash player being presented by Emmy Huang and Justin Everett-Church: Advanced Text Layout Support (bidirecitonal language support). Correct word wrapping. Multiple column support. Native support for perspective transforms. All display objects can be transformed in 3D and maintain full interactivity. Rotation X, Y, and Z. Custom filters, blends, and fills. Hydra (sp?) new effects language. Toolkit available on labs today. Pixel sampling technology.